అకాడమీ ఆఫ్ మార్కెటింగ్ స్టడీస్ జర్నల్

1528-2678

వాల్యూమ్ 28, సమస్య 5 (2024)

పరిశోధన వ్యాసం

Identifying Factors that Contribute to the Success or Failure of New Product Introductions

  • Ganesh K, Poonam Kakkad, Sumita Joshi, Suresh Kumar K, and Priyanka Rawal

సమీక్షా వ్యాసం

Smart Farming: New Technologies Explored by Agri Sector

  • Bikramjit Pal

పరిశోధన వ్యాసం

Adoption of Digital Payments: Do One Size Fits All?

  • Brajesh Bolia and Sanjeev Verma

పరిశోధన వ్యాసం

"Agricultural Credit's Impact on Cultivation of Crops: A Study of Kisan Credit Card Scheme?"

  • Shubham Pratap Singh, Ved Prakash and Ritesh Krishna Srivastava

సమీక్షా వ్యాసం

Does Social Media Marketing Enabler Matter? What we Really Know

  • Bidyanand Jha, Manpreet Kaur and Kiran Kumar Voleti

పరిశోధన వ్యాసం

Exploring the Influence of Entrepreneurship Factors on Socio-Economic Empowerment of Women Entrepreneurs

  • Poonam Rathi, Amit Rathi and Sonal Sidana and RK Tailor

పరిశోధన వ్యాసం

Studying Trends in E-banking: A Bibliometric Analysis

  • Poonam Painuly and Sandeep Rohal

సమీక్షా వ్యాసం

Determinants of Technology Adoption in Indian MSMEs: An Exploratory Factor Analysis

  • Sujeet Shivaji Patil and Ashutosh Vashishtha