అకాడమీ ఆఫ్ మార్కెటింగ్ స్టడీస్ జర్నల్

1528-2678

నైరూప్య

Studying Trends in E-banking: A Bibliometric Analysis

Poonam Painuly and Sandeep Rohal

Background: E-banking, or electronic banking, has become an integral part of the modern banking industry, transforming the way individuals and businesses conduct financial transactions. Understanding the evolving trends in e-banking research is crucial for practitioners and researchers to stay informed and identify emerging areas of study. Objective: This paper aims to conduct a bibliometric analysis of e-banking literature to identify trends and patterns in research. By analyzing citation networks, co-authorship networks, and keyword co-occurrence, this study seeks to gain insights into the growth of research, influential authors and institutions, emerging topics, and collaboration patterns. Methods: A comprehensive search was conducted in the two major academic databases, Scopus and Web of Science. Articles published within the last 15 years were included in the analysis. Bibliometric software tools, such as Bibliometric Biblioshiny, were utilized to visualize and analyze the collected data. Findings: The analysis revealed a steady growth in e-banking research over the past decade. Key findings include the various types of reports including most relevant words, authors, affiliations etc. The findings provide valuable insights into the existing knowledge base and serve as a foundation for future research. Conclusion: This bibliometric analysis provides a comprehensive overview of trends in e-banking research. The findings highlight the various reports and the increase in number of studies on per year basis. These insights can guide practitioners and researchers in identifying future research directions and areas for collaboration, ultimately contributing to the advancement of e-banking and its related disciplines.