అకాడమీ ఆఫ్ మార్కెటింగ్ స్టడీస్ జర్నల్

1528-2678

నైరూప్య

The Effects of Cultural and Structural Roles in Promoting Academician Intrapreneurial Behavior in Higher Education

Rajani Mariam K Korah and Subhasree Kar

It is around four decades since Intrapreneurship was identified, recognizes and implemented across different sizes of organizations. Consequently much research work has been undertaken in this domain but higher education is one area that still remains new to researchers. Culture not only varies to a larger extent across organizations but also within organizations. The structural roles supported by the organizations also contribute to the success of intrapreneurship. This paper reports the effects of cultural, structural and other aspects on the Intrapreneur Behavior. An indicator to measure the Cultural aspects and another to measure the structural roles were developed. In addition Gender, Age, Income, Level and type are the other exogenous variables contemplated. The main indicator is the freedoms and four indicators were considered. The results of the study indicate that intrapreneur behavior (endogenous) is more uniformly affected by the exogenous variables.