Rosie Lalmuanpuii*, Nixon Singh, Lalropuii
Entrepreneurship is considered as one of the most important factors contributing to the economic development of the nation. Women entrepreneurship is gaining importance in India as they are contributing towards the growth of economy and improvement of their socio- economic conditions. This study focuses on examining the demographic profile of women entrepreneurs and examines the impact of various motivational factors and performance of women entrepreneurs in Aizawl city, Mizoram. The primary data was collected from 291 women entrepreneurs who are registered with Mizoram Taxation department, who had run the enterprises for more than 5 years and still running the enterprises. The study found that ‘building a business to pass on’ and ‘entrepreneur was a lifelong goal’ are the major factors that motivates women entrepreneurs. The study also revealed that the factors like ‘emotional attachment to the entrepreneurial venture’ and ‘improvement in entrepreneurial activities’ are the major factors that strengthen their performances. The findings also shows that there is a significant correlation between motivational factors and performance of women entrepreneurs in Aizawl City. The Internal consistency of Motivational factors was shown by Cronbach’s Alpha with a value of 0.61 and business performance factors 0.71 indicating the acceptable level of reliability.