Renu Thurapun, Natha Sawatenarakul, Sakrapee Worawattanaparinya
The purpose of this study was to study guidelines for sustainable industrial management of agricultural processed foods. It was a mixed-methodology research including the qualitative research through in-depth interview and the quantitative research by collecting the quantitative data from 500 chief executive officers of the agricultural processed food industrial corporates. The data was analyzed by descriptive, inferential, and multiple regression statistics. The findings showed that the four variables of the guidelines for sustainable industrial management of agricultural processed foods were Alliances, product innovation, marketing and general management. The sample group focused on every variable at a high level. The results of the structural equation model analysis were proved through the evaluation criteria with the empirical data with the Chi-square probability of 0.053, the relative Chi-square of 1.183, the correlation index of 0.963, and the root index of the mean square of the error estimate of 0.019.
The results of research hypothesis test indicated that the Alliances directly influenced the product innovation at statistically significant level of 0.001, the Alliances directly influenced the general management at statistically significant level of 0.001, the general management directly influenced the marketing at statistically significant level of 0.001, the product innovation directly influenced the marketing at statistically significant level of 0.001. The results of the study revealed that the mean of guidelines for sustainable industrial management of agricultural processed foods was at the highest level. The definitions of Alliances referred to not taking advantage of commercial partners, product innovation referred to supporting employees to implement their skills and new knowledge to create innovative technology of products, general management referred to giving a chance to everyone in the organization to freely express their opinions on work performance, and marketing referred to increasing the channels of advertisements or public relation to access the target groups as much as possible. And the small, medium, and large enterprises focused on the guidelines for sustainable industrial management of agricultural processed foods at statistically significant level of 0.05.