అకాడమీ ఆఫ్ మార్కెటింగ్ స్టడీస్ జర్నల్

1528-2678

వాల్యూమ్ 24, సమస్య 1 (2020)

పరిశోధన వ్యాసం

Maximizing Customer Lifetime value using Dynamic Programming: Theoretical and Practical Implications

  • Eman AboElHamd, Hamed M. Shamma and Mohamed Saleh

పరిశోధన వ్యాసం

Branded Content in Fashion Research: Bibliometric Analysis by Correlations

  • Barbara Castillo Abdul, Luis M. Romero Rodriguez and Amor Perez Rodriguez

పరిశోధన వ్యాసం

Factors Affecting the Export Performance of the Food and Beverage Manufacturing Firms in Zimbabwe

  • Tayengwa Chitauro and Reinford Khumalo

పరిశోధన వ్యాసం

Changing Consumer Values and Shopping Behaviour in India

  • Devashish Das Gupta, Vimal Chandra Verma, George W Leeson and Norbert Meiners

పరిశోధన వ్యాసం

Consumer Preferences and Future Impact on the Algerian Car Market

  • Soufyane Bouali, Selma Douha and Mohsen Debbabi

పరిశోధన వ్యాసం

An Empirical Study of the Dimensions of Entrepreneurial Marketing

  • Ranbir Singh Sodhi and Dhananjay Bapat

పరిశోధన వ్యాసం

Marketing Education, the Nigerian Experience: A Meta - Analysis

  • Adefulu Adesoga and Adebowale Ilesanmi Sunday

పరిశోధన వ్యాసం

Impact of Services Quality in E-Banking: Evidence from Indian Public Banks

  • Jitender Kumar, Monisha, Ashish Gupta, Md. Chand Rashid and Hari Shankar Shyam

పరిశోధన వ్యాసం

Online Video Narratives-Striking the Right Chords?

  • Ms. Aditi Mudgal, Dr. Amrendra Pandey, Dr. Amarnath Bose and Dr. Pankaj Priya