అకాడమీ ఆఫ్ మార్కెటింగ్ స్టడీస్ జర్నల్

1528-2678

వాల్యూమ్ 23, సమస్య 2 (2019)

పరిశోధన వ్యాసం

Service Innovation, Firm Location and Pricing Orientation of Smes Automobile Services

  • Collins Kankam Kwarteng, Peter Sarpong and Stephen Acheampong

పరిశోధన వ్యాసం

Ethnocentric Product Advantage: A Perspective of Competitive Advantage in Small and Medium Enterprises (SMEs)

  • Ahmad Hanfan, Ahmad Ikhwan Setiawan and Dr. Hayati Nupus

పరిశోధన వ్యాసం

The Auditor's Professional Judgment Process

  • Hami Hojatifard, Omid Pourheidari and Mahdi Baharmoghadam

పరిశోధన వ్యాసం

Understanding Sina Weibo Users' Liking Behavior: An Empirical Study in China

  • Yiyi Wang and Md. Jahidur Rahman

పరిశోధన వ్యాసం

The Effects of Scandal on Corporate Image and Purchase Intention Perspectives from Consumers

  • Zhuofan Zhang, Ruth Chatelain-Jardon, Jose Luis Daniel,

పరిశోధన వ్యాసం

Does Joint Marketing Promotions Result In a Prisoners Dilemma?

  • Suli Lin, Kai-Chi Hsu, Shengyeh Wu, Guan-Ru Chen, Liang-Yu Heish,