అకాడమీ ఆఫ్ మార్కెటింగ్ స్టడీస్ జర్నల్

1528-2678

వాల్యూమ్ 25, సమస్య 6 (2021)

పరిశోధన వ్యాసం

Online Shopping Behaviours of Generation Y In Canada Behavioural Technology Adoption Models

  • Allen Lim Chong Guan, Goi Chai Lee and Peter Dell

పరిశోధన వ్యాసం

How Do Canadian Generation Y Consumers Use Social Media Websites?

  • Allen Lim Chong Guan, Goi Chai Lee and Peter Dell

పరిశోధన వ్యాసం

Socially Responsible Marketing and Brand Switching behaviour: Insights from Fmcg Industry During Covid 19 Pandemic

  • Ram Kishen Yelamanchili, Karthik Rajagopal, Aparna Jain and Bharati Wukadada

పరిశోధన వ్యాసం

Understanding Financial Inclusion In the Brics

  • Farid Ahmed, Roop Lal Sharma, R. Gopinathan

పరిశోధన వ్యాసం

Marketing Practices of Medical Tourism over Recession and Upswing

  • Sangeeta, Rajiv Kumar, Annu Dahiya

పరిశోధన వ్యాసం

Industry 4.0 Impact on Indian Industrial Workforce

  • Tarun Kashni, Neel Kumar Singh

పరిశోధన వ్యాసం

Marketing Strategies of Rural Banking for State Cooperatives Banks In India

  • Vishal Thakur, Kuldeep Kumar

పరిశోధన వ్యాసం

How Important A Role does Branding and Packaging Play In the Choices of the Youth

  • Boopalan Balu, Rajesh Jayapal, Ramanjaneyulu Mogili

పరిశోధన వ్యాసం

Prospects and Challenges of Microfinance as A Tool In Poverty Reduction

  • Meenu Sharma, Meenakshi Gupta, Roop Lal Sharma and Ajay Kumar Sharma

పరిశోధన వ్యాసం

Antecedents Influencing Continuance Usage Intention Of Wearable Activity Devices

  • Nishit Kumar Srivastava, Samyadip Chakraborty, Namrata Chatterjee and Anurika Vaish

పరిశోధన వ్యాసం

Examining the Loyalty of Customers for Patanjali Ayurved Limited In India

  • Shagun Chib, Vinita Sahay and H.G Mishra

పరిశోధన వ్యాసం

Key Driving Factors Facilitating E-Learning Among University Students: A Critical Review

  • Anwesha Sen Majumdar, Sushil Kumar Rai

పరిశోధన వ్యాసం

Facebook Advertising from Young Users Point of View

  • Muzamil Ahmad Baba, Syed Azher Ali, Zia ul Haq and Syeda Shazia Bukhari

పరిశోధన వ్యాసం

Consuming Spirituality: A Study on Products of Spiritual Leaders In India

  • Shagun Chib, Vinita Sahay and H.G Mishra

పరిశోధన వ్యాసం

Articulating Shopping Mall Loyalty In the Post Pandemic Scenario

  • Chitralekha Kumar