అకాడమీ ఆఫ్ మార్కెటింగ్ స్టడీస్ జర్నల్

1528-2678

వాల్యూమ్ 27, సమస్య 6 (2023)

సమీక్షా వ్యాసం

Blockchain for the Future of Sustainable Supply Chain Management in Industry 4.0

  • Veena Prasad Vemuri, Somanchi Hari Krishna, Chetan V Hiremath and Dinesh Gupta

సమీక్షా వ్యాసం

An Analytical Study on the Effect of Workplace Stress on Job Performance of Marketing Professionals

  • Uma Shankar Yadav, Pragalbh Sharma and Ritesh Sharma

పరిశోధన వ్యాసం

Impact of Macroeconomic Variables on Gross Domestic Product: An Empirical Study

  • Sasmita Nayak, Tania Dehury, Rashi Taggar and Pabitra Kumar Jena

సమీక్షా వ్యాసం

Breaking Barriers: Exploring Shopper Attitudes and Responsibility towards Sustainable Bags

  • Rashi Taggar, Sasmita Nayak, Tania Dehury and Pabitra Kumar Jena

సమీక్షా వ్యాసం

The Impact of Mobile Advertising on Consumer′s Behaviour

  • Hanene Hammami and Afef Sahli

సమీక్షా వ్యాసం

Evaluation of Non−Fungible Tokens (NFTs) Investor′s Attention in Relation to Cryptocurrency Pricing

  • Priyanka Budania, Gaurav Lodha and Garvita

పరిశోధన వ్యాసం

Instashoppers Purchase Intention Regarding Fashion Apparels

  • Catherine S and Meena Rani N

పరిశోధన వ్యాసం

Factors Influencing Customer′s Purchase Decision towards AMUL′s Camel Milk in India

  • Nitish Kumar Singh, Harishchandra Singh Rathod, Alagawadi M.V., Mohan Bailpattar, Ajay Daimari, Kiran Kumar and Shruta Patil

చిన్న వ్యాఖ్యానం

Study of KVK Interventions In Rural and Agricultural Sustainable Development

  • Bhawana Rathore and Sonal Sidana

పరిశోధన వ్యాసం

A Bibliometric Analysis of Literature on Corporate Solvency and Insolvency In India

  • Ravikant Agarwal and Ashutosh Vashishtha

సమీక్షా వ్యాసం

A Study on Consumer′s Perception, Preferences, and a Myth towards Eco friendly Products and Marketing with Reference to South India

  • Chokkamreddy Prakash, Kasireddy Sandeep Reddy, Nannuri Srikanth Reddy and Adhireddy Sandeep Reddy

సమీక్షా వ్యాసం

Mature Customers: What Drives them for Online Shopping

  • Prashant Kumar Rai and Sanjay Kumar Kar

సమీక్షా వ్యాసం

Emerging Economy Perspective of Integrated Reporting as A Disclosure Tool

  • Akansha Arora and Tanushree Sharma

సమీక్షా వ్యాసం

Impact of COVID−19 Lockdown on Unemployment in India−A before, during and after Analysis

  • Nayamath Basha S, Shaik Mahaboob Syed, Saraswathi R, Kattamuri Satish and Kotigari Reddi Swaroop

సమీక్షా వ్యాసం

Does the Performance of Various Environmental, Social And Governance (ESG) Funds Differ? A Study with Special Reference to SBI ESG Funds?

  • Harish Reddy K, Khudsiya Zeeshan, Nayamath Basha S, Praveen Kumar T and Kanaka Durga D

పరిశోధన వ్యాసం

Brand Love Research: A Bibliometric Review

  • Saradhi Gonela and Ramkrishna Dikkatwar

పరిశోధన వ్యాసం

Technology Adoption by Indian Women Entrepreneurs: An Enabler or Differentiator?

  • Sukhmeet Kaur, Rinku Mahindru, Sadhna Bagchi, Raghavan Srinivasan, Smruti Rekha Sahoo, Darshana Devi and Ravindra R. Kaikini

సమీక్షా వ్యాసం

An Evaluation of Green Marketing Policies on Millennial Customers towards the Environment

  • Aryan Priyadarshi and Dinesh Prasad