అకాడమీ ఆఫ్ మార్కెటింగ్ స్టడీస్ జర్నల్

1528-2678

వాల్యూమ్ 27, సమస్య 5 (2023)

పరిశోధన వ్యాసం

Role of Social Media in University Selection Decision Making Process-An Indian Student Prospective

  • Rajni Pathak, Manisha Paliwal and Yassine Agouzoul

పరిశోధన వ్యాసం

Factors Contributing to Industrial Sickness in Small-Scale Enterprises: Empirical Evidence on Promoter Influence

  • Siva Krishna Golla, Vengalarao Pachava and Surendar Gade

పరిశోధన వ్యాసం

Does Culture Influence Consumer′s Perception towards usage of Digital Banking Platforms (DBP)? A Comparative Study

  • Pushpender Kumar, Vaishali Agarwal, Subhash Kizhakanveatil Bhaskaran, Parul Yadav, Rhea Coelho, Indrawati and Sonali P. Banerjee

సమీక్షా వ్యాసం

Spiritual Tourism and its Impact on the Economy

  • Ritesh Sharma and Pragalbh Sharma

పరిశోధన వ్యాసం

A Brand Loyalty Study on Major Soft Drink Brands in Chennai

  • Aakash J Incheckal

సమీక్షా వ్యాసం

Is Green HRM Affecting our Youth Talent An Analysis of Students Attitude towards GHRM

  • Priya Shah, Shashi Kant Rai, Saurabh Mishra and Richa

పరిశోధన వ్యాసం

Municipal Solid Waste Management: A Futuristic Research Direction using Bibliometric Analysis

  • Surjit Kumar Kar, Debasmita Panigrahi, Harshita Kulla, Ambika Singh and Shilpa Samanta

సమీక్షా వ్యాసం

Gen Z and Green Purchase Intention

  • Rashmita Saran, Rachita Kashyap and Sweta Singh

సమీక్షా వ్యాసం

Impact of Financial Literacy on Behavioural Biases and Investment Decision

  • Madhavi Ishwar Dhole, Rashmi Soni and Manoj Bagesar

సమీక్షా వ్యాసం

Psychology of Investment-Sentimental based Literature Review

  • Kanwal Nayan Kapil

పరిశోధన వ్యాసం

Satisfaction-Importance Matrix: Measuring Customer Satisfaction In Mobile Sector

  • Prasanna Mohan Raj and Akanksha Choubey

పరిశోధన వ్యాసం

Adoption of AI and E-Commerce Improving Marketing Performance of SMEs

  • Anuj Kumar, Anoop Pandey, Purvi Pujari and Monika Arora

సమీక్షా వ్యాసం

Customer Centricity: A Strategic Necessity or Challenge for the Banks?

  • Srijanani Devarakonda, Viswanadham N and Vijaya T

సమీక్షా వ్యాసం

Financial Management Behavior of Women: Role of need for Cognitive Closure and Financial Self-Efficacy

  • Kalaa Chenji, Sode Raghavendra and Mustakhusen Mujawar

పరిశోధన వ్యాసం

ICT for Promotion of Retail Banking in Digital India: A Study with a Focus on Housing Finance

  • Jacob Joju, Sankar Ganesh K, Ranjith K, Manoj P K and Prajith K

సమీక్షా వ్యాసం

An Insight into Student′s Acceptance of Various Digital Platforms using TAM Model across the Indian States during the Pandemic

  • Dileep Kumar Singh, Shailesh Kediya, Gayathri Band and Shyam Shukla

సమీక్షా వ్యాసం

An Empirical Study on Consideration of Technical and Fundamental Analysis by Retail Investors

  • Dileep Kumar Singh, Shailesh Kediya, Shyam Shukla and Shrikrishna Dhale

సమీక్షా వ్యాసం

A Comparative Analysis of Financial Service Development Strategies of Indian and Australian Firms

  • Intekhab (Ian) Alam and Ishaq Bhatti M

సమీక్షా వ్యాసం

ICT for Enhanced Competitiveness of Micro Enterprises in Digital India: A Tool for Women Empowerment and Rural Development

  • Jacob Joju, Palanivel RV, Balu J, Manoj PK and Sijin TC

సమీక్షా వ్యాసం

Influence of Reference Group on Tractor Purchasing Decision of Farmers In Telangana

  • Rajanikanth M and Kunal Gaurav