అకాడమీ ఆఫ్ మార్కెటింగ్ స్టడీస్ జర్నల్

1528-2678

వాల్యూమ్ 27, సమస్య 3 (2023)

సమీక్షా వ్యాసం

The Role of Digital Marketing in Human Resource Management

  • Deepti Sharma, Priti Verma and KDV Prasad

సమీక్షా వ్యాసం

Exploratory Analysis of use of Customer Relationship Management Approach towards Retention of Customers in Automobile Industry

  • Ankur Kumar Rastogi, Hemlata, Ravindra R Kaikini, Adyar, Abhijeet Chavan,Sukhmeet Kaur and Geetika Madaan

సమీక్షా వ్యాసం

Farmer′s Protest Vis-A-Vis Agrarian Distress in India- A Revisit

  • Ajay Kumar Sharma, Meenakshi Gupta, Roop Lal Sharma and Sandeep Sharma

సమీక్షా వ్యాసం

The Impact of Social Media use towards the Psychological Well-Being of University Students

  • Prabha Kiran, Rumki Bandyopadhyay, Puja Chhabra Sharma, M.R. Vanithamani, Monika Gadre and Gautam Bapat

పరిశోధన వ్యాసం

Sold! Threshold Pricing Effects in Online Negotiations

  • Brian R. Kinard

సమీక్షా వ్యాసం

Social Entrepreneurship and the Capability Approach: An Empirical Study

  • Madan Lal, Ramesh Kumar, Rakesh Kumar and Rajender Kumar

పరిశోధన వ్యాసం

The Idiosyncrasy of Digital Platform Workers: An Investigation on how Socio-Psychological Elements help Gig Workers to Cope with Job Stress

  • Mano Ashish Tripathi, Ravindra Tripathi, Shekhar Saroj and Uma Shakar Yadav

సమీక్షా వ్యాసం

A Study of Green Marketing Strategies Adopted by Marketers

  • Krishanveer Singh

పరిశోధన వ్యాసం

Effectiveness and Sustainability in Modern E-tailing Business through Application of Artificial Intelligence

  • Jaheer Mukthar KP, JK Singh and Sanjay Kumar Singh

పరిశోధన వ్యాసం

Design and Development of Scale of Measurement for Effective Service Delivery in India

  • Ram Komal Prasad, Rajendra K. Tiwari and Mahesh K. Jha

సమీక్షా వ్యాసం

Acknowledging the Women Entrepreneurship′s Scope in J&K through Recognizing Effect of Digitalization

  • Prerna Katoch, Syeda Shazia Bukhari and Suhail Gupta

సమీక్షా వ్యాసం

Factors Affecting the Efficiency of Indian Banks using Camels Model Via Panel Data Analysis

  • Rashmi Soni and Srijanani Devarakonda

పరిశోధన వ్యాసం

Are Returns Conditional upon the Beneish M score?

  • Girish Jain and Amarnath Bose