అకాడమీ ఆఫ్ మార్కెటింగ్ స్టడీస్ జర్నల్

1528-2678

వాల్యూమ్ 26, సమస్య 2 (2022)

పరిశోధన వ్యాసం

Can Human Capital Promote Self-Leadership? A Study on the Contingent Marketing Workforce of India

  • Musarrat Shaheen, Keerti Shukla, Sonali Narbariya, A.K. Subramani and N. Akbar Jan

పరిశోధన వ్యాసం

Fitting In Organizations: Is It Crucial for Employee Management?

  • Swaty Wadhwa and Kanika Wadhwa

సమీక్షా వ్యాసం

Perceptive on Online Education In Enabling Digital Learning

  • Situn Krishna Sahu and Savanam Chandra Sekhar

పరిశోధన వ్యాసం

Sustainable Tourism Behaviour In the Post Pandemic Era

  • Shveta Kalra and Chhavi Taneja

పరిశోధన వ్యాసం

Impact of Brand Activism on Millennials and Generation Z

  • Pardeep Kumar

పరిశోధన వ్యాసం

A Marketing Survey on Precision Learning using Artificial Intelligence and Its Impact In India

  • Kishore Kunal, S. Shyni Carmel Mary, Mj Xavier and C. Joe Arun

పరిశోధన వ్యాసం

Conceptualizing and Operationalizing Customer Perceived Ethicality (Cpe) In the Indian Service Sector

  • A N Ravichandran, Bilal M Khan and Shanthi Venkatesh

పరిశోధన వ్యాసం

Price Perception & Continued Intention To Buy Organic Food: A Mediated Moderation Model

  • Priya K.M. and Uma Pricilda Jaidev

పరిశోధన వ్యాసం

Innovative Marketing for Entrepreneurial Success

  • Som Aditya Juyal and Amit Nautiyal

పరిశోధన వ్యాసం

SAARC's Strategic Resurgence: Impasse and Opportunities

  • Anupam Agarwal and Deepak Jain

పరిశోధన వ్యాసం

The Dark Side of the Business to Customer Relationship

  • Emeka Ndaguba, Sijekula Mbanga, Anthony Kambi Masha and Emeka Okonkwo

పరిశోధన వ్యాసం

A Study on Senior Secondary Schools In India using Eduqual Variables

  • Sonali P. Banerjee, Deepak Jain, Sunetra Saha and Anshu Yadav

పరిశోధన వ్యాసం

Sustainability In Apparel and Textile Supply Chains With Blockchain Technology: A Bibliometric Analysis

  • Mohit Saxena, Tarannum Saxena and Nitin Seth

సమీక్షా వ్యాసం

Hr Analytics and Business Performance-A Mediation Model

  • Gayathri R, Shivaprasad G, Ravindra Babu S