అకాడమీ ఆఫ్ మార్కెటింగ్ స్టడీస్ జర్నల్

1528-2678

వాల్యూమ్ 25, సమస్య 3 (2021)

పరిశోధన వ్యాసం

Impact of Celebrity Endorsement on Gen Y In India

  • Pingali Venugopal

పరిశోధన వ్యాసం

Influence of Celebrity Characteristics on Brand Resonance Outcomes In the Luxury Automobile Market

  • Peter Kwasi Kodjie, Ibn Kailan Abdul-Hamid, Winston Asiedu Inkumsah and Robert Yaw Amponsah

పరిశోధన వ్యాసం

Analysis of Digital Marketing Strategies for Artists During the Pandemic

  • Medardo Amyr Sarmiento Carmona and Angel Torres-Toukoumidis

పరిశోధన వ్యాసం

Adoption Of Digital Marketing In Agribusiness: A Conceptual Study

  • Vasumathi P and Joe Arun C

పరిశోధన వ్యాసం

Customers Perceptions of Online Retailing Service Quality and Their Loyalty

  • Vikas Gautam and Vikram Sharma

పరిశోధన వ్యాసం

Marketing And Society: Marketing Contribution Gaps Model

  • Pingali Venugopal

పరిశోధన వ్యాసం

A Two-Decade Literature Review on Challenges Faced by Smes In Technology Adoption

  • Asmat Ara Shaikh, Anuj Kumar, Asif Ali Syed and Mohammed Zafar Shaikh