Melnychuk, S., Kurova, A., Shvetsova, I., Shcherbakova, O., Tsilmak, O. M., & Luts, L.
The qualitative analysis of modern and classical literature in the field of scientific achievement and possibilities of management of psychological component is carried out in the work. The article considers and conducts theoretical studies of the phenomenon of values and value orientations and their management, draws qualitative conclusions that each psychological theory explains them differently, namely, sees behavior as a result of associative learning, humanists see values in the "self" of the individual and connect them to human needs. Scientists around the world argue for the inclusion in the mechanisms of activity and behavior of the individual and conclude that value orientations are characterized by two properties- meaning and personal content.