Wuttipong Krobbuaban, Kanyamon Kanchanathaveekul, Wannaporn Buddhapoompitak, Chatchawan Phudthonamochaia, Boonthong Uahiranyanona
The aim of the current research is to examine the influences of Organizational Culture (OC) and Entrepreneurial Orientation (EO) on Organizational Innovation (OI) and Organizational Performance (OP) in Small And Medium-Sized Enterprises (SMEs) in tourism-supporting creative industries in Thailand. Questionnaires were distributed to 170 managers and owners of SMEs by purposive sampling method. For analysis of data, Partial Least Squares-Structural Equation Modeling (PLS-SEM) was performed. Findings showed that EO and OC significantly affect innovation, which then has an impact on performance. However, innovation does not significantly impact performance, nor does it have a mediating effect between EO and OP. Many indicators that reflected OI analyzed the innovation issue in this research. Future studies can explore other types of innovation. Both the government and the entrepreneur must develop advanced technical support and advice organizations to promote better performance.