Agus Hermawan, Wening Parmi Rahayu and Rachmat Hidayat
Purpose: Spirituality is an important topic in business learning, especially in entrepreneurship. A driving force and important values motivate entrepreneurs to run a business that is for not only making profit but also enabling to build better cooperative connectivity.
Design/methodology/approach: Using a qualitative method with a social constructionist, interpretive approach, this study reveals the narrative behavior of entrepreneurs in realizing the times of crisis due to natural disasters and the Covid 19 pandemic.
Findings: Religious spirituality is not only looking for one's own benefit, but also for living a useful life for others. Spirituality is in line with the core principles, namely doing business to meet the needs of the community and customers.
Originality: During the economic crisis caused by natural disasters and the Covid pandemy, business people experienced a tremendous effect on the drop in sales turnover. There is a struggle to rise based on the characteristics of spirituality for the benefit of the company, employees, and the community (cooperatives).
Managerial implications: as a driving force for the work of spirituality and local community values still survive, while modern management as complements organizational behaviors
Practical implications: Spirituality is the key to awakening in the form of values of persistence in Allah (God), honesty, gratitude, effort, and surrender. This value behavior is supported by awareness to develop creativity, optimism in seeing the future.