Zhukovska, A., Dluhopolskyi, O., Zheliuk, T., Shushpanov, D., Brechko, O., Kryvokulska, N., & Horiachko, K.
The global trends of population aging and the consequences it leads to are analyzed in the scientific paper. One of them is the development of an economy related to the use of opportunities and the needs of the elderly people by means of the IT technologies advancement. The global trends in the development of the “silver economy” are studied and its immediate prospects are highlighted. Using the correlation regression analysis, the relationship between the employment rate of the elderly people and their length of retirement, as well as between the employment rate of the elderly people and the size of their pension is determined. The dynamics of the number of elderly people in Ukraine and the problems they must solve after retirement is examined. The prospects for the development of the “silver economy” in Ukraine are outlined, the government measures to support it are offered. The emphasis is placed on the improving of the social component of public policy and using the potential of digitalization to support the “silver economy”.