జర్నల్ ఆఫ్ మేనేజ్‌మెంట్ ఇన్ఫర్మేషన్ అండ్ డెసిషన్ సైన్సెస్

1532-5806

నైరూప్య

Marketing communications of scientific and educational organizations in the context of digital technologies and artificial intelligence implementation

Bykova, O. N., Garnov, A. P., Kamchatova, E. Y., Starovoitov, V. G., Zubakov, G. V., & Malakhova, E. V.

This article shows that it is possible to choose adequate financing methods for various scientific organizations with different internal structures. By analogy with the spatial-temporal structuring of the system space (based on the system economic theory of G. B. Kleiner), we distinguish such methods of financial support for scientific organizations as object, process, project and environmental ones. For each of the methods, we identify target groups of recipients, select channels for promoting information about the scientific organization and its achievements, and choose suitable marketing tools. Our work also shows how the formation of knowledge market can contribute to the development and implementation of advanced modern digital technologies, including those using artificial intelligence.

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