ఇంటర్నేషనల్ జర్నల్ ఆఫ్ ఎంటర్‌ప్రెన్యూర్‌షిప్

1939-4675

నైరూప్య

Influence of transformational leaders on employee motivation in the banking sector

Zaklina Nikolic Ilic, Mirjana Radovic Markovic

In today's dynamic economic, technological and competitive environment it is necessary to adopt a proactive view of organizational change, as constant change requires innovation in leadership. The aim of this research was to offer a more detailed answer to the issue pertaining to the importance of leaders' transformation, i.e. their tendency to change in order to motivate employees as much as possible, through a comprehensive review of the leaders' influence on employee motivation in the banking sector. This research aims to achieve a fundamental shift in the importance of the relationship between leaders and employees, and their interdependence in the banking sector. In this sense, we aim to provide an answer to how much the driving energy of leaders in the banking sector directly stimulates employees' motivation and indirectly affects their performance. The conducted qualitative research includes descriptive study, innovated interpretation of relevant scientific sources, methods of induction, deduction, analysis, as well as the use of the survey method. The main result indicates that the use of tangible and intangible motivators does not lead to the formation of a universal motivational system. The implementation of motivators points out that the material factor is a necessary condition, but not the only one needed for development in the banking sector.

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