Malay Bhattacharjee, Gautam Bandyopadhyay and Sudheer Muhammed
The process of consumption starts with the awareness of the prospective consumers about a given product as evidences of earlier researches suggests. In this respect it would be relevant to mention the work of wherein; they came up with a simplistic model containing three steps pertaining to purchasing and consumption of a product, namely - awareness, trial, and repeat buying.