ఇంటర్నేషనల్ బిజినెస్ రీసెర్చ్ జర్నల్

1544-0230

నైరూప్య

Cultural Fashion Clothing Products: Pragmatism Over Cultural Pride

Pratyush Malla

Fashion is one of the most visible media of change. The fashion industry forms part of a larger social and cultural important thing/big event known as the fashion system, an idea that supports not only the business of fashion but also the art of fashion, and not only production but also consumption. The weird nature of fashion industry can be showed/described in terms of its dangerous nature/wild up and down prices, speed, variety, complex difficulty and energy. The paper aims to identify the main features/ qualities/ traits of modern fashion industry and to develop a time producing a lot with very little waste supply chain model. The fashion clothing-related industry has significantly changed and got better), especially over the last 20 years. The changing patterns of relationships, movement, or sound) of the fashion industry have forced stores to desire low cost and flexibility in design, quality, and speed to market, key success plans/ways of reaching goals to maintain a money-making position in the more and more demanding market. This article reviews the books on changes that have happened in the fashion clothing-related industry since the 1990s, highlighting the coming into view of an idea of throwaway or fast fashion. It describes fast fashion from a supplier as well as a consumer's way of seeing things sensible view of what is and is not important, and draws attention to more than two, but not a lot of possible research issues.