Ayu Dewi Siti Aisyah, Ari Nurfikri, Deni Danial Kesa, Fia Fridayanti Adam
Indonesia has significant prospects for the implementation of Sharia economics and finance. Regrettably, the endeavours to promote sharia principles among SMEs actors remain significantly restricted. Even though Muslim business actors possess fundamental knowledge pertaining to the Islamic religion, they do not necessarily possess an automatic comprehension of the implementation of sharia values and principles in the realm of muamalah. The author deems it crucial to examine the growth of business players that prioritise the implementation of sharia features. The objective of this study is to examine the crucial aspects involved in the development of business actors based on sharia principles. The study methodology employs a qualitative approach coupled with an exploratory method. The research findings indicate that there are a minimum of four components contributing to the development of sharia business players, including marketing, financial, human resources, and operational issues