అకాడమీ ఆఫ్ మార్కెటింగ్ స్టడీస్ జర్నల్

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నైరూప్య

An Examination of the Impact of Artificial Intelligence on Human Resource Management

Khan Ilyas and Abdul Qadir

Numerous studies have been conducted on the subject of artificial intelligence and human resources (HR). This study explores the ways in which the development of artificial intelligence has impacted human resource management as a consequence of changes in the information technology sector. From the moment of hiring to the time of employee appraisal, professionals working in human resources (HR) have the ability to use artificial intelligence. Within the context of the information technology industry in Bangalore, the purpose of this study is to ascertain whether or not the innovativeness and convenience of use employed by HR operations have an effect on the link between artificial intelligence and human resource functions. A total of 200 human resources experts from various information technology companies in the Bangalore area took part in this survey. The hypothesis that there is a positive correlation between these two variables was established through the use of a multiple regression method, which demonstrated that increased utilization of artificial intelligence in the workplace leads to improved HR functional performance. On the other hand, artificial intelligence has a strong association with usefulness and innovativeness, which suggests that AI influences human resources in the directions of convenience and creativity.

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